The SeaStar Consulting 
The Services
Creating successful products is not factory work. It's not a standardised process. Building a successful product is like working with a sports team. The SeaStar consulting acts as the coach of the client's team, planning championship tactics and strategies and working to overcome the team weaknesses.
The SeaStar Consulting specializes in helping firms to win in the market place. For this we offer the full range of services necessary for bringing a product to market:
- Marketing Strategy
- Market Research
- Product Management
- R&D management
- Product Strategy
- Market Launch
- Sales force training
What does it take to bring a product to market? Technology companies and in particular start-ups often need tailored services to help them win in the market place. In business there is no place for trial and errors but with an expert you trust, there will be immediate results in the key areas of success for a market-driven company.
The process and the services
The services that we offer can be structured in a flow, going from strategic activities to tactical activities. Of course the structure of the activities is not carved in stone and will be adapted to the individual needs of the client.
Market Analysis activities
Analyzing the market is the constant process of environmental scanning that enables the company to know what lies ahead. These activities provide the foundation for guiding decisions throughout the product definition and launch phases.
Quantitative Market Analysis activities
Quantify what you have discovered in the market analysis phase and select profitable opportunities to serve the market.
Product Strategy Definition
Create a strategy to deliver profitable solutions to market needs. This will require setting up the business case, the pricing model, the product portfolio and any other creative approach to solve market problems.
Product Planning activities
Plan in detail the solution that will be develop to serve the market need. This will be the moment for defining the product positioning, the roadmaps and the user storyboards.
Program Strategy Definition
Create the "go to market" strategy that will be implemented by the marketing communication team.
Sales tooling Activities
Provide all the tools and training necessary for the sale activities.
Channel support Activities
Support the sales operation with market support and expertise